Grégory’s creative direction is a unique blend of design and technology that produces visually striking content. His user-centered, omnichannel approach prioritises accessibility and inclusivity.
Development of new brand guidelines, and of a new workflow for the design of packaging and leaflets using InDesign, roughly halving production time.
Development of a new workflow for the automatic generation of catalogues and quotes using InDesign’s Data Merge.
Improved Conversion Rate (+180%), Average Basket Value (+21%), Transactions (+345%) and Revenues (+437%) for the Birkenstock online store.
Implemented automations and newsletters through Mailchimp with, on average, good KPIs: Delivery Rate (99.6%), Open Rate (39.4%), CTR (25.2%), and Unsubscribe Rate (<1%).
Order system automation (ERP, online store, marketplaces) via BeezUP, significantly reduced administrative workload.
Creation and implementation of the Lanaform Connect (Android & iOS) application via the Tuya IOT development platform.
Exotic City
Graphic Designer, 2015
Revitalised the company’s ERP/CRM system, resulting in increased B2B conversions.
Design of numerous food and cosmetic packagings for the EMEA region.
Cthulhu Event Management
Partner, Graphic Designer & Community Manager, 2013 — 2014
Temporary relocation to Czech Republic to manage the agency in Pilsen, European Capital of Culture.
Design, production and negotiation of the visual communication of various musical events.
PIAS Entertainment Group
Graphic Designer & Production Coordinator, 2013
Coordination, design and production of artworks for Agnes Obel (DK), Editors (UK), Girls in Hawaii (BE), Lord Huron (US), etc. for the global market.
Design and production of the visual communication for the PIAS Nites music festival, in Brussels and Paris.
Education
École Supérieure d’Infographie Albert Jacquard
Graphic and Advertising Communication, 2013
International: Bachelor of Design (B.Des., Cum Laude)
Belgium (FR): Bachelier Professionnalisant (Distinction)
France: Licence (Bac+3, Distinction)
Institut Saint-Luc
Graphic Design, 2010
International: Secondary Education (ISCED3, Cum Laude)
Belgium (FR): Technique de Qualification (CESS, Distinction)
France: BCP (Bac, Distinction)
