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Grégory Rorive’s Resume

Grégory’s Summary

Grégory’s creative direction is a unique blend of design and technology that produces visually striking content. His user-centered, omnichannel approach prioritises accessibility and inclusivity.

Grégory’s Job


Creative Intrapreneur, 2023 — Present

Professional Experience

Lana Allpeak

Graphic Designer, 2016 — 2023

(Birkenstock, EMU Australia, Lanaform, Sockwell)

Development of new brand guidelines, and of a new workflow for the design of packaging and leaflets using InDesign, roughly halving production time.

Development of a new workflow for the automatic generation of catalogues and quotes using InDesign’s Data Merge.

Improved Conversion Rate (+180%), Average Basket Value (+21%), Transactions (+345%) and Revenues (+437%) for the Birkenstock online store.

Implemented automations and newsletters through Mailchimp with, on average, good KPIs: Delivery Rate (99.6%), Open Rate (39.4%), CTR (25.2%), and Unsubscribe Rate (<1%).

Order system automation (ERP, online store, marketplaces) via BeezUP, significantly reduced administrative workload.

Creation and implementation of the Lanaform Connect (Android & iOS) application via the Tuya IOT development platform.

Exotic City

Graphic Designer, 2015

Revitalised the company’s ERP/CRM system, resulting in increased B2B conversions.

Design of numerous food and cosmetic packagings for the EMEA region.

Cthulhu Event Management

Partner, Graphic Designer & Community Manager, 2013 — 2014

Temporary relocation to Czech Republic to manage the agency in Pilsen, European Capital of Culture.

Design, production and negotiation of the visual communication of various musical events.

PIAS Entertainment Group

Graphic Designer & Production Coordinator, 2013

Coordination, design and production of artworks for Agnes Obel (DK), Editors (UK), Girls in Hawaii (BE), Lord Huron (US), etc. for the global market.

Design and production of the visual communication for the PIAS Nites music festival, in Brussels and Paris.


École Supérieure d’Infographie Albert Jacquard

Graphic and Advertising Communication, 2013

International: Bachelor of Design (B.Des., Cum Laude)
Belgium (FR): Bachelier Professionnalisant (Distinction)
France: Licence (Bac+3, Distinction)

Institut Saint-Luc

Graphic Design, 2010

International: Secondary Education (ISCED3, Cum Laude)
Belgium (FR): Technique de Qualification (CESS, Distinction)
France: BCP (Bac, Distinction)

Training & Certificates

Google UX Design Certificate

Google (In Progress)

Mailchimp Foundations, Marketing & Automation Certifications


Search Engine Optimised Copywriting (SEO)

Raspberry Design

Mobile Video & Advertising

Stratétic / Filmer des Gens

User-Centered Design

IDEO / Acumen

G.D.P.R. & Privacy


Fundamentals of Digital Marketing


Social Media


Mailchimp & Email Marketing


Colour Management


Creative Retouching

G. Collienne / D. Piccinato


Graphic Design
Branding & Identity
Iconography & Signage
Packaging Design
Editorial Design
Poster Design
User-Centered Design
User Experience (UX)
Human Computer Interaction
Design & Product
Web Development
Creative Retouching
Desktop Publishing
Colour Management
Email Marketing
Social Media
Creative Cloud
Blender (3D)
Video Editing & Animation